Change is a tricky beast, isn’t it? Some people seem to relish it, diving headfirst into new experiences. But for many of us, change feels more like a challenge, an uphill battle against our own ingrained habits. What is it that’s missing? Accountability.

I’ve certainly been there. For years, I held onto ideas without ever putting them into action. I lacked accountability. It’s something I see often in my coaching practice too. People are full of desire for change, but they struggle to follow through.

The truth is, that excuses are seductive. “I didn’t have time,” “I wasn’t feeling motivated,” “Something else came up…” We’ve all used them. But ultimately, these excuses are just subtle forms of procrastination, delaying the very changes we crave.

If you truly want to change, you need to take action. But that’s only half the battle. The real magic happens when you combine action with accountability. It’s about being honest with yourself, acknowledging when you’re falling short, and course-correcting along the way.

It’s easy to start strong and then let things fizzle out. We allow ourselves off the hook, finding reasons to justify our inaction. But real change requires us to stay engaged, to hold ourselves responsible for the goals we set.

Without accountability, our best intentions can fade away, leaving us feeling frustrated and blaming external factors. But often, the real source of our frustration lies within. It’s that nagging feeling of knowing we could have done more, been more, achieved more.

So, here’s my challenge to you: How will you hold yourself accountable? How will you ensure that your actions lead to lasting change? Because ultimately, accountability is the key to unlocking your full potential.

Kit